Why I set the signed paperback price of my memoirs at £30?

Hello everyone,

You know my birthday is coming, yes? And you know I am going to launch the crowdfunding campaign for my memoirs on that day, yes? Oh good. You have been listening. Mind you I feel like an old record now with how many times I have said it.

Most people sell their books at £9.99 so why am I selling my signed paperback at £30 (Ok maybe I should have set it at £29.99 but this kind of thing irritates me)?

First of all, if you are not an author, I need to put you into the picture. Most first published books don’t make money. They are a magnet lead. Something to prepare for something bigger. Most authors and most publishers are happy to make that gamble and this is the reason why they take authors into their books that have more than one book in them. I have been writing for twenty years. I have self published a book. I have done all that. I am ready for a big success. My memoirs are made of the fabric of a NY best seller.

Here is the cost of producing a book (and by the way, there is no payment for the author in that budget, right?). You can argue that you can get it cheaper but here is the average cost:

  • author’s salary: none (I need to say this right now: why? writing a book is time consuming – marketing it also takes a lot of time – it’s time I don’t work to earn money)
  • book cover: £200
  • Book critique: £400
  • Copy editing: £1,000
  • Formatting: £500
  • Printing (based on 250 copies): £800*
  • Marketing: £1,500 for a small campaign
  • Legal fees (memoirs always carry their part of legal issues): £2,000

* Since the publishing of this blog post, I have checked the price of printing 250 books with lulu.com and it is actually £1,500. I am not going to update the budget below but it shows that I underestimated some of the costs. 

** second update: I checked Publishizer’s fees and they take a walloping 30% commission on funds raised. So basically the paragraph below does not even apply. 

We are at a budget of £6,400 already. Divided by the number of books printed: it makes it a COST of £25.6 per book. Yes? And that is only producing books. Is adding £4.40 a crime? This will mean I will make a £1,100 profit. This book took me two years to write. Do you really believe that a £1,100 profit is being greedy? I made the calculations for you: this means I will have paid myself £30 a month for writing this book. Yes. £30 a month. I have to have a bigger purpose for doing this right? Yes. I am glad you agree.

Think of this book as artistry. You are buying craftsmanship. And others, later, can buy the mass product but you will be the first. You are investing in me and more importantly in my book and your name will be listed at the back of the book because that makes you special. You are not a number. You are an early adopter and every person who makes it, values their early adopters.

Early adopters buy a product (yes my book is a product) because they believe in the why of it. This is the reason why, I wrote a whole blog post about my WHY. If you want to understand why our why is so important, watch this video, one of my favourite TED Talks by Simon Sinek. This book, even though a memoir, is not about me. This book is about life and death and everything in between. This book is about how we need to treat people who are dying in a different way. This book is about how we need to see death in a different way and stop looking the other way.

So today, I am looking for early adopters. The investors in my book. Are you one of them? If so I am sure that you will be happy to spend £30 on my book. I want to thank you. I want to thank you for believing in my why.

I love you.


(c) Ange de Lumiere 2016

About spiritual lawyer

I am an author and a spiritual lawyer. I have written two books: the Journey of the Slim Soul (November 2009) and My Father Who Art in Heaven (a memoir coming out in March 2017). I have a small VIP female clientele of leaders who want to see the bigger picture and make it happen. I teach prosperity, intuition, and how to write.
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